Amazon Prime Video’s Mirzapur S3 leads the pack, surpassing a staggering 30.8 million viewers, making it the most-watched OTT original in India for 2024. It also achieved an unmatched peak marketing buzz of 60%, ranking third on the all-time list behind its predecessor, Mirzapur S2, and The Family Man S2, according to the latest report launched by Ormax Media.
Internationally, Netflix’s Squid Game S2 not only topped the viewership charts in India but also set a record as the most-watched international original of all time, surpassing Money Heist. The show achieved the second-highest marketing buzz ever for an international series, cementing its position as a global phenomenon.
Hindi originals dominate viewership
Prime Video and Netflix ruled the Hindi OTT landscape, contributing ten entries to the top 15 list of scripted originals. Following Mirzapur S3, TVF’s Panchayat S3 on Prime Video garnered 28.2 million viewers, while Sanjay Leela Bhansali’s Heeramandi on Netflix attracted 21.5 million viewers. In the Hindi direct-to-OTT films category, Netflix claimed 11 out of the top 15 spots, including the top three: Do Patti (15.1 million), Sector 36 (13.9 million), and Sikandar Ka Muqaddar (13.5 million).
Honda’s new ‘H’ logo for EVs: A spark of innovation or just a fancy toilet seat?
Kevin Vaz named the new president of IBDF
Indian cinema generates Rs 11,833 crore in 2024: Report
ChatGPT comes to WhatsApp: How to use OpenAI chatbot on phone, tablet, or PC
Regional and International highlights
Regional content saw significant milestones, with Disney+ Hotstar leading the Tamil and Telugu spaces. Save the Tigers S2 emerged as the most-watched Telugu original (5 million), followed by B&B: Bujji and Bhairava (4.9 million). In Tamil, Prime Video’s Inspector Rishi dominated, while Chutney Sambar and other Hotstar originals filled most of the top 10 slots. International content remained a strong draw for Indian audiences. Prime Video and Netflix together contributed ten of the top 15 international originals. Besides Squid Game S2, House of the Dragon S2 and Prime Video’s Road House also made significant waves, though breakout films were scarce this year.
The report reveals a widening gap between marketing buzz and audience likeability. While Mirzapur S3 and Squid Game S2 dominated buzz metrics, the most-liked Hindi series of 2024 was Panchayat S3. Similarly, Netflix’s Maharaj topped the likeability charts among direct-to-OTT films, underscoring the importance of strong storytelling over aggressive marketing.
Regional breakouts also highlighted this trend. ETV Win’s #90’s – A Middle-Class Biopic and Prime Video’s B&B: Bujji and Bhairava scored over 75 in audience likeability (OPR), demonstrating their resonance with viewers despite smaller viewership numbers.
Follow us on Twitter, Instagram, LinkedIn, Facebook
